PRESS RELEASE
Multi-year control tyre and sponsorship with Yokohama Tyres
The Time Attack Organisation is delighted to announce that it has entered into a three year agreement with Yokohama Tyres as its control tyre supplier.
The deal will see two of the Club’s championships running on Yokohama tyres, namely:
- Time Attack Championship
- Racing Hondas Championship
Yokohama will provide its road/track legal semi slick A052 tyre for the Club classes of Time Attack and all classes of Racing Honda’s while the Pro Classes of Time Attack will utilise both slick and wet racing tyres.
The deal was formally signed in person during the latest Club Time Attack meeting at Donington Park by Time Attack’s Andy Barnes and Yokohama HPT Ltd Managing Director, Marisa Hever-Smith.
Andy Barnes, Managing Director of Time Attack comments
‘We have been quietly seeking to appoint a suitable control tyre and deal for some time and I am delighted that we have done so with Yokohama. Perfect marriages in motorsport are rare however our patience has paid off. What we have is the A052 being the best semi slick to be on right now and Yokohama coming towards us with their own ambition to get involved to highlight this. It’s perfection.
Many of our teams are already choosing the A052 having seen the performance benefits over others which can be the difference between the top, second or third step of the podium. Equally the performance of their racing slicks and wets is undeniable. This is a great opportunity for our teams as it will once again bring back a long term level playing field in tyre performance, coupled with the consistent support and supply on a tyre that is the quickest.
Yokohama are keen to support us, they identified the power of influence we have in the tuning market which also led them to be a major sponsor of all of our events in addition to control tyres. It’s a very positive move for everyone involved.
Marisa Hever-Smith of Yokohama HPT Ltd adds, “Yokohama is delighted to have been selected as the official tyre partner to Time Attack for 2025 and beyond. For many years our tyres have enjoyed a well-deserved reputation around the world among performance drivers on the road, and motorsport teams and competitors alike so this latest partnership is an ideal fit.
“Many Time Attack competitors have already been enjoying the phenomenal levels of performance that can be achieved on our tyres and we look forward to welcoming and supporting the rest of the grid who will now be able to share in and experience those similar performance levels.”
Celebrating at Donington L-R :
Marisa Hever-Smith Yokohama HPT, Andy Barnes Time Attack Organisation, Luke Emery Yokohama HPT.
The deal will begin from 1st January 2025 and run until the end of 2027 with options to extend.
Check more information about Yokohama tyres and sizing here
The Yokohama A052 tyre
